While January started out in a virtual deep-freeze, especially here in North Georgia, it did eventually thaw out. Local companies and groups have been getting back to the business of marketing themselves via the Internet, publication ads, print materials and more. Having a marketing plan in place for 2010 will get you organized and optimized for making the most of your time and efforts in advertising your business with a website, with social media, and/or with printed materials.
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Define networking as it relates to your business marketing.
If you’re stumped, don’t feel alone. Many business owners have trouble pinpointing the definition, and sadly, the usefulness of lead and referral networking as a marketing tool.
Here are some common definitions:
- Networking is both an art and a science, building on sound principles and developed skill.
- Networking is working – it takes effort and time to become an effective tool.
- Networking is like farming in that you plant seeds, tend crops, and reap a harvest at some point in the future.
All these variations have a common theme. But here’s a definition that we feel stands head and shoulders above the rest:
Networking is cultivating mutually beneficial relationships between two or more people who share their connections in order to build bigger networks.
Why does this definition of networking stand out above all others?
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Want to stand out from your competition? Be the expert in your field. Being the “go-to” person for information, advice, and commentary is a fantastic way to promote your business and create a personal brand. Back in December of 2008, we gave you a list of 8 ways to build yourself up as THE information source. They were:
1. Educate – write, write, write!
2. Go public – publish your educational writings online, and in print.
3. Add press releases to your marketing mix.
4. Speak Up! Turn your writings into presentation material and become a public speaker.
5. Tie it all into your business (without selling!)
6. Become a life-long learner.
7. Network to increase your net-worth.
8. Form alliances through networking.
You can read the entire post here.
Now with the onrush of Social Media, there’s a new twist and an even better communication method that wasn’t really prevalent in late 2008. Tie in #1-#8 above to Social Media networks like Facebook, Twitter and LinkedIn Answers, and you have a whole new way to reach prospects. Read the rest of this entry »
January 19th,2010
Branding,
Social Media | tags:
Branding,
business expert,
content,
expert,
free advice,
free business advice,
marketing,
Social Media,
social media marketing |
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