Advertising Agency Blog - Inspired 2 Design, LLC

Next Thursday, November 20th, Healthsprout Chiropractic & Wellness in Canton is sponsoring a Holiday Open House and Food Drive to benefit MUST Ministries of Cherokee county. You bring 3 canned or non-perishable food items in to Healthsprout between 9-1pm or 3-7pm, and you can get a free screening, free chair massage, a chance to win door prizes, and there will be healthy snacks and drinks. What a great way to start off Thanksgiving week!

Be sure to stop by 2960 Marietta Highway in south Canton with your donation, or they’ll accept cash donations of $5 or more too.

What a great way to promote your business AND offer something back for the community! Healthsprout is joined by HOCOA Atlanta, Edward Jones - Kelly Geiken’s Office, Cartridge Depot, Cherokee Trophies, Clear Conscience and Inspired 2 Design on this event. Contact us at 770-781-3452 for information on how to plan a promotional event at your business!

Kudos to Betsy’s On Main in downtown Woodstock. They hosted the Cherokee County Chamber of Commerce After Hours event this evening and what a great job Betsy did!

The environment was of course, friendly and festive. The food was great (great marketing too as each dish featured a box, jar, or bottle of some delicious food gift featured at the shop), the door prizes were abundant (love the ornaments I won), the 20% discount was generous (but I had a hard time making a choice tonight), and the hostess was so attentive to her guests.

There was a great turnout as is the norm for the chamber, lots of new faces to welcome in, and familiar ones to catch up with.

Congratulations Ben Duncan of Power Promotions on the birth of your son!

Welcome:
Joe and Cindy of Caden Inc - general contractors focusing on interior build-outs and remodels for stores, offices and homes - Joe makes a great Santa for naughty OR nice.
James Dault of Sweetwater Growers - fabulous Canton-grown herbs and herb infused oils - available at Whole Foods, Kroger and Betsy’s!

We look forward to more great networking events! For info about the marketing benefits of joining your local chamber, or info about the Southeast Cherokee Business Network (SECBN), contact Inspired 2 Design.

As Christmas 2008 approaches, watch the retailers. This is the year when the gloves come off and the white of the knuckles become apparent. Whether it’s a high-end specialty store, or a discount department store, expect to see retailers try anything to get customers this year.

• Sales Sales Sales - even the newest merchandise will hit the shelves at a discount
• Perks - look for retailers to add customer service extras like gift wrapping, bonus buys, special events…
• Internet usage- with the demise of direct mail, and the expense of catalogs, retailers and specialty stores will be focusing on email marketing, online only discounts, and free shipping.  The quick-change ability of the internet makes the medium ideal for reacting to competitors, late trend development, consumer preferences and overstocks
• Huge inventory - because retailers didn’t see the economic downturn coming, they ordered for a typical season. This means the selection will be incredible, and the prices too.

Bottom line, this year is a year to watch the marketing efforts of stores nationwide. Look for highs and lows, keep up on the news, and hold off on shopping until Black Friday or later, you’ll likely be able to scoop up incredible buys. After Christmas, buy big, because you can bet on inventory reduction sales below cost, and you won’t see future inventories or selection anywhere near what we’ve seen in the past.