Archive for the ‘Website Design & Development’ Category

Flash Websites

Thursday, November 20th, 2008

Just a reminder or a tip for those who may not realize this, but 100% Flash websites do not register with search engines. Regardless of what you might think, or what you might hear, if you create a website totally in Flash, you’re giving up on traffic. Besides the traffic that could come from Google, Yahoo and MSN, you’re also giving up on some visitors that get to your site, but don’t want to wait for the flash to load, or skip right over fancy flash intros. Even with DSL and high speed cable connections, Flash is heavy and takes time to load.

Best Bet: place the Flash elements inside an HTML page. The HTML content, metatags, and offsite SEM
make the site lighter and search engine friendly.

Look to Inspired 2 Design for the right advice on how to get the most from your print and internet advertising.

New Deliveries

Friday, October 17th, 2008

Inspired 2 Design is thrilled to have published two more new websites, Drug Free Cherokee and one for the 5 Keys to Business Success seminar at newbusinessCherokee.com. Both sites were published this week and we’re watching Google for rankings on the seminar site (which is awaiting a bit of content).

We were honored to take part in the volunteer efforts the steering committee at Drug Free Cherokee makes in this community. It’s our hope that their new website provides individuals affected by substance abuse and their families/friends the resources they need to get help. We also expect the site to attract groups and businesses in support of this non-profit cause. The site should also be a great tool for the committee itself. Check them out here.

The Five Keys of Business Success seminar is coming to Canton in February 2009. The team of business pros presenting this free event have a common goal: to assist small businesses in their start-up efforts and to give sound advice to entrepreneurs already established. The Cherokee county companies represented include Acclaim Professional Services, First Cherokee State Bank, State Farm Insurance, Thompson & Cline PC, and Inspired 2 Design. This free seminar will cover accounting and bookkeeping, banking and financing, insurance protection, legal advice, and marketing information. The event is scheduled for February 3, 2009 at the Best Western on Transit Avenue in Canton. Registration is required as space is limited. There will be light refreshments served and doorprizes awarded. Check out the speaker’s bios here.

We’ve got some other new projects under construction here at I2D. Watch our samples page, our home page news clips, or this blog for updates and other info.

SEO Quick Tips 2.0

Tuesday, June 24th, 2008

Part 2 of 2

Once you are generating more traffic through SEO and blogging, you need to capture more of this traffic through forms. Inspired 2 Design can create custom forms for you to capture just about any info from serious visitors. We recommend increasing effectiveness through the testing forms as well. Testing allows you to capture more leads and increase conversions. We always say, it’s not how many visitors, it’s what they do on your site that counts!! We suggest you try changing the form length, adding a privacy policy link right by your request for an email address, try adding a testimonial to the page, adding auto responders, and more. There are lots of ways to increase conversions and yes, increase sales!

Measuring results and adjusting your plan is critical to marketing success. The Internet gives us lots of ways to quickly evaluate effectiveness. Including:
-Number of web visitors
-Origin of visitors
-Days and times of peak traffic
-Conversion rate - visitors to leads and leads to sales
-And more!

Inspired 2 Design offers deluxe hosting with monthly statistics so you can measure your results and effectiveness. Call us for more info.