Advertising Agency Blog - Inspired 2 Design, LLC

Part 2 of 2

Once you are generating more traffic through SEO and blogging, you need to capture more of this traffic through forms. Inspired 2 Design can create custom forms for you to capture just about any info from serious visitors. We recommend increasing effectiveness through the testing forms as well. Testing allows you to capture more leads and increase conversions. We always say, it’s not how many visitors, it’s what they do on your site that counts!! We suggest you try changing the form length, adding a privacy policy link right by your request for an email address, try adding a testimonial to the page, adding auto responders, and more. There are lots of ways to increase conversions and yes, increase sales!

Measuring results and adjusting your plan is critical to marketing success. The Internet gives us lots of ways to quickly evaluate effectiveness. Including:
-Number of web visitors
-Origin of visitors
-Days and times of peak traffic
-Conversion rate - visitors to leads and leads to sales
-And more!

Inspired 2 Design offers deluxe hosting with monthly statistics so you can measure your results and effectiveness. Call us for more info.

Part One of Two

When optimizing a website for search engines, there are a few things you have to keep in mind:
- People don’t have time for wild goose chases! Make sure you’re optimizing for what your site really is about and that your metatags reflect the page contents.
- Unique content is KING! Make it relevant, and please, make it original!! Don’t duplicate the same meta info on every page, since every page is different. Take the narrow road and do it right.
- Don’t go overboard! Use the best keyphrases and limit the number. Don’t diffuse your effectiveness. Which keywords? Call us, we’ll do an evaluation for you.

Need more help? Inbound links are the way to get better page ranking AND targeted traffic. Remember that it doesn’t really matter much how many people visit your site, it’s what they do there that pays the bills.
- Inbound links from RELEVANT sites are like votes for your website.
- You only want links from TRUSTWORTHY sites! Avoid link exchanges!
- Be careful of directories that accept every single free link they receive
- Start a blog… I can’t stress that enough. Call us, we’ll add one to your site for you!

Remember this, super important fact…it doesn’t matter if you rank for your company name!!! How many times people tell us that their web developer did SEO and they come up number one on Google for “My
Widgets Inc”.   Big Deal! If people knew your name, they wouldn’t need to Google you now would they?

The Inspired 2 Design Team

Whew! It has been B-U-S-Y here at Inspired 2 Design. We broke our own rule too about adding Blog entries at least 2-3 times a week! Sorry!

Here’s some of the latest happenings here at the I2D offices:

NEW CLIENTS! It always blows us away when someone we meet or someone we’ve known comes along and says, “Hey, I need a _____, can you guys do it for me?”. It’s extremely rewarding to get the opportunity to work with so many fine people and fine businesses around Cherokee county, metro-Atlanta, South Florida, and across the U.S.

HOCOA Atlanta: new franchise starting up here in Cherokee and Cobb counties. We’ve designed a new look for this franchisee to set the pace for their website, print ad, and we’re looking forward to meeting and exceeding their expectations so all their marketing is designed (and printed) here.

Just Driver Training: WOW! Top-notch outfit. Offering driving instruction that’s fully accredited and professional, JDT is rapidly becoming the leader in Cherokee county, and across Georgia with their 30 hour online course and behind the wheel training for teens, plus corporate and fleet training. They have their act together and their new marketing piece will reflect it. We’ll let you know when the curtain lifts on this project!

Green Water Systems: an excellent idea! Green Water Systems sells and installs rain capture systems including rain tanks. And they do HUGE ones! We have 2 rain barrels here, and I’ll tell you, it would be GREAT to be able to capture 650 gallons or more to use for watering plants, lawn, washing the car… whatever. Their new brochure will be up soon, so keep an eye out for it, and for this up and coming company that’s right on time with their products!

In the meantime, we’re also working on some graphic design projects, website updates, and finalization on a few sites. We’re excited to be making a difference in the success of these Canton businesses through their marketing. Check our website Inspired 2 Design, for the latest samples.