Archive for January, 2008

Article Marketing Continued

Thursday, January 31st, 2008

It occurred to us that you may not have a good handle on where exactly to post your articles for marketing purposes.

One place for sure is to utilize your own website, check our Article page here.

Here’s a list of article sites that are free for posting. Check them out yourself to ensure the site is offering quality content and isn’t just a glorified link farm:

http://www.articlecity.com
http://www.ezinearticles.com
http://www.goarticles.com
http://www.articlealley.com
http://www.articlecube.com
http://www.articlegold.com
http://www.easyarticles.com
http://www.article-hangout.com
http://www.softensive.com
http://www.article-buzz.com
http://www.articleworld.net
Each site will have different requirements for posting. Some will have a good spell check, others not. Some have word or character limits, some not. Some allow HTML code, some not. Some strip the code, some don’t. Your best bet is to take your article into Notepad and save it out as a .txt file with no formatting or code. Write your bio in a separate file, and use the two to upload quickly to each site. You’ll also need to create an account on a good article site. If they don’t ask for your info, I’d leave it. There’s tons out there.

Some of the article sites also offer very good statistics on your article’s hits, uses etc. And some offer a reciprocal link graphic for you to use on your site - “Featured Author” type stuff. Your use of these bells and whistles aren’t necessary for successful article marketing.

Good Luck!

Inspired 2 Design, LLC

Article Marketing

Tuesday, January 29th, 2008

If you’ve ever considered yourself an expert at ANYTHING, you may find a great tool for marketing your business, or your business website, through writing articles. Your experiences, your education, your expertise are all worthy of the pen (or keyboard) and profitable in many ways.

Take for instance you’re a dentist, and you have a website for your dental office. If you seriously want to drive traffic to your site, write about what you know. Then post the resulting articles and informational pieces to article sites, business journals, insurance company newsletters, even to your own site. The keywords generated are just one benefit for search engine optimization, the content is super valuable to Google and the like - not to mention the folks who are researching a particular procedure, or device, and the backlinks you generate from outside sources to your site are invaluable. For each article you write, be sure to add your professional Bio with a link back to your website. Then whenever a person reprints your article your bio (and link) stay intact.

Expert authors and professionals are often consulted as sources for newspaper and magazine articles. Just keep in mind to PROOFREAD your work, make sure it’s free of grammatical and spelling errors. Make sure it’s relevant, terse and timely!

Your articles make excellent handouts to new patients, customers, prospective clients, and business associates. Keep quality reprints on hand and in your company packet. You can also compile your articles for a company newsletter — whether print or electronic. They also make great blog entries!

Article marketing is a great way to boost traffic, boost confidence, and ultimately, boost business.

Inspired 2 Design, LLC

Productive Week

Thursday, January 24th, 2008

Whew! It’s been a busy week here inside the Inspired 2 Design offices.
Here’s a recap:

  • Family Dog Central appeared on South Florida Today on NBC6 following a press release written by Inspired 2 Design! Go Joanna!!
  • Two local businesses called to talk about new websites: one in Cartersville, and one in Marble Hill. We’ll keep you posted!
  • First proofs were sent out for two new websites we’re working on. Release dates next month!
  • New logo designs were sent to a client who’s opening a men’s barber shop in Kennesaw. Grand Opening in 2 weeks!
  • Business cards were ordered for a client in Cumming. It’s Tax Season folks!
  • Meetings were set up with Revolution for their kid’s church marketing and creative brainstorming. Very cool stuff! We’re thrilled to be included!
  • We published a new article to our site and to many article sites on the web. Click here to read it.
  • Chasin’ Our Tails in Chicago has added Dog Training, so we’ve set up their new page and info on their website. Best of Luck Kathy!!
  • Content has started coming in for the American Green Products Council website. Go GREEN! Release date soon!
  • Smithwick Crossing HOA updated their forms (actually we updated their forms) and created an ad for the newsletter. They’ll be selling $25 business card sized ads that’ll run for a year in their newsletter and on their website. The reach is about 90 homes in the Canton/Ball Ground (east Cherokee County) area. Probably one of the best deals in town!

It’s a busy time in the advertising world!

Inspired 2 Design, LLC